5 SEO Tips to Make a Fortune with Your Blog

5 Lesser-Known SEO Techniques to Increase Your Blog Income. Turn Your Passion into Profit Today.

Written by Christian St-Pierre, your guide to sustainable passive income.

* If you make a purchase by clicking on one of my links, I might receive a partner commission.

You are reading

5 SEO Tips to Make a Fortune with Your Blog

5 astuces SEO pour faire fortune avec votre blogue
The success of top bloggers isn’t solely based on their writing talent. It’s also about clever strategies, often unknown to the general public. Here are those little secrets that can make a big difference.
Share this article
« 5 SEO Tips to Make a Fortune with Your Blog »

How to Make Money Online.

5 SEO Tips

Tip 1

Using Advanced SEO Tools: The Secret Weapon of the Pros

Mastering SEO is a fundamental element for anyone wishing to propel their blog or website to the top of search engines. While many bloggers stick to basic SEO plugins, the most successful turn to advanced tools to refine their strategy. Here’s how some have used it to increase their visibility and, consequently, their income.

Brian Dean, the Master of Optimization

One of the most compelling examples is Brian Dean of Backlinko. Not only has he conducted significant case studies on SEO, but he has also shared his methods for securing the top spot on Google. With the help of tools like Ahrefs, he developed the Skyscraper technique. This method involves finding popular content in your niche, creating even better and more comprehensive content, and then reaching out to those who linked to the original content to also link to yours. His success is tangible: he is today one of the most influential figures in SEO.

Neil Patel, the Analyst

Another big name in digital marketing is Neil Patel. Co-founder of tools like Crazy Egg and Hello Bar, Neil uses platforms like SEMRush to identify keyword opportunities, understand his competitors’ backlinks, and uncover the most relevant topics for his audience. He is known for his detailed guides and tutorial videos that demonstrate how to leverage these tools to maximize traffic and conversions.

Lindsay and Bjork Ostrom, the Visionaries

The couple behind the culinary blog Pinch of Yum provides another inspiring example. They regularly publish income reports where they detail their earnings and expenses. In their early days, they invested in Moz to better understand the SEO landscape of the culinary blogosphere. Their deep understanding of relevant keywords and the competition helped them position their blog among the go-to references for cooking. Today, their site attracts millions of visitors each month.

5 SEO Tips

Tip 2

Advanced SEO: From Modest Blog to Revenue Machine

These successes demonstrate that a wise and strategic use of advanced SEO tools can turn a modest blog into a genuine revenue machine. It’s not just about financial investment, but also about investing time and in learning. Every detail matters when it comes to positioning against the competition.

Strategic Sponsorship on Social Media: The Experts' Strategies

Sponsorship on social media is not just a matter of budget; it’s both a science and an art. If done well, it can propel a brand or product to unprecedented levels of visibility. Let’s take a look at some high-level techniques used by the pros.

Step 1: Behavioral Targeting

  1. Analysis of Purchase Behaviors: Use tools like Facebook Analytics to determine which behaviors your target customers adopt online. This might include things like recent purchases, the use of specific apps, or interactions with similar posts or ads.
  2. Message Customization: Once you have a clear understanding of your audience’s behavior, tailor your message accordingly. For instance, if you know that a large portion of your target audience recently purchased fitness equipment, craft ads about dietary supplements or workout programs.

Step 2: Lookalike Audiences

  1. Export Your Best Audiences: Target your most loyal customers or those who interact most frequently with your posts. Export this list to create a custom audience.
  2. Create a Lookalike Audience: Use this custom audience to prompt platforms like Facebook to generate a Lookalike Audience. This is essentially an audience that shares similar characteristics with your original audience.
  3. Tailor Your Content: Even though the Lookalike Audience shares traits with your initial audience, it’s crucial to adjust the content so it resonates with this new audience.

Step 3: Multi-platform Remarketing

  1. Tracking Pixels: Install tracking pixels (like the Facebook Pixel) on your website. These pixels will allow you to track visitors after they’ve left your site.
  2. Create Remarketing Ads: Imagine a visitor viewed a specific product on your site but didn’t make a purchase. You can craft an ad specifically for that product and show it to that visitor on Facebook, Instagram, or other platforms.
  3. Diversify Platforms: Don’t just remarket on a single platform. Use tools like Google Ads for remarketing on partner sites, and also leverage Pinterest, LinkedIn, or TikTok if your audience is present there.

Bonus: Continuous A/B Testing

Even if you think you’ve found the winning formula, never rest on your laurels. Regularly conduct A/B tests on your ads – change the text, images, CTA – to see what resonates best with your audience.

By using these advanced strategies, you’re not just increasing your visibility; you’re crafting a tailored presence that powerfully resonates with your target audience, thereby maximizing your chances of conversion.

5 SEO Tips

Tip 3

Guest Posting on Reputable Blogs: The Art of Shining Elsewhere

Guest posting is much more than just a technique to get backlinks. It’s a golden opportunity to showcase your expertise to a new audience, bolster your authority in your field, and establish relationships with other industry leaders. Here’s how some pros have leveraged it to their advantage.

Danny Iny, the Rising Star of Guest Posting

Danny Iny, founder of Mirasee, used guest posting as a springboard for his business. In his early days, he wrote for reputable blogs almost daily. This not only positioned him as an expert in online entrepreneurship but also drove massive traffic to his website.

How did he do it?

  • Thorough Research: Danny targeted blogs that precisely reached his target audience.
  • Tailored Pitches: Instead of sending generic proposals, Danny took the time to understand what each blog was looking for and proposed articles that perfectly met their needs.
  • Providing Added Value: Each article was packed with information, encouraging readers to click on the link to his site to learn more.

Ann Smarty, the Queen of Content

Ann Smarty, the founder of MyBlogU, is another figure who capitalized on guest posting. Through her guest articles on sites likeSearch Engine Journal and Entrepreneur, she established her reputation as an expert in SEO and content marketing.

Her strategy included:

  • Engaging with the Community: Ann didn’t just submit her article and forget. She actively engaged with comments, answering questions, and building relationships.
  • Using Dedicated Platforms: She used platforms like GuestPostTracker to identify the best guest posting opportunities.

Leo Widrich, the Strategist Behind Buffer

Buffer is now a well-known social app, but in its early days, Leo Widrich, the co-founder, wrote nearly 150 guest articles in 9 months to boost its visibility.

His approach:

  • Data-Driven Articles: Leo ensured that each article was rich in data and insights, making them irresistible for tech and marketing blogs.
  • Diversifying Topics: He didn’t just talk about Buffer. He covered various topics surrounding marketing, productivity, and social media, increasing the chances of acceptance.


Tips for successful guest posting:

  • Choose blogs relevant to your niche. Offer unique and high-quality content.
  • Engage with the host blog’s audience. Include a call-to-action or link to valuable content on your site.

In summary, guest posting is an art in itself. Those who have mastered it have not only reinforced their authority but have also built lasting relationships in their industry.

5 SEO Tips

Tip 4

Marketing Automation: Work Smarter, Not Harder

With the advent of advanced technologies and platforms, automation has become the cornerstone of effective digital marketing. By leveraging automation, bloggers and entrepreneurs can reach their audience in a personalized manner, while increasing efficiency and productivity. Here’s how some of the best in the field use automation to ramp up.

Pat Flynn, the Passive Marketing Expert

Pat Flynn of Smart Passive Income is one of the champions of automation. He actively uses tools like ConvertKit (a competitor of Mailchimp) to segment and target his audience with automated email sequences.

His strategy:

  • Smart Segmentation: When someone subscribes to his list, he uses quizzes to understand the specific needs of the subscriber.
  • Personalized Sequences: Based on the responses, subscribers receive an email sequence tailored to their interests.
  • Sales Automation: He has set up automated sales funnels to guide subscribers toward his products or affiliate links, without manual intervention.

Melyssa Griffin, the Webinar Queen

Melyssa Griffin has built a significant portion of her business around automated webinars. She uses tools like ActiveCampaign to manage her attendees and follow up with them.

Her approach:

  • Evergreen Webinars: After hosting a live webinar, she automates it so it can be viewed “on-demand,” allowing for constant lead generation.
  • Automated Follow-ups: After the webinar, an automated email series is sent out, providing added value and, eventually, a product offer.

Neil Patel, the Analyst

Already mentioned for his SEO expertise, Neil is also an avid user of marketing automation. He uses HubSpot to track visitor behavior and adjust his strategy accordingly.

What he does:

  • Behavior Tracking: With tools like HubSpot, he analyzes where visitors click, how long they spend on a page, and what content converts them.
  • Automated Posting: Neil schedules his social media posts to ensure consistent presence without having to be online 24/7.
  • Automated A/B Testing: He constantly tests different variants of his pages and CTAs to see what works best, all in an automated manner.


Tips for succeeding in marketing automation:

  • Personalization: Ensure that even if it’s automated, it remains personal. Segment your audience to send them relevant content.
  • Test and Optimize: Use data to constantly improve your automations.
  • Don’t Neglect the Human Touch: Automation is there to help, but it doesn’t replace human connection. Make sure you have real touchpoints with your audience.


In short, when used wisely, marketing automation can transform a marketing strategy from “good” to “exceptional”, while allowing content creators to focus on what they do best: creating.

5 SEO Tips

Tip 5

Using Hidden Affiliates: Subtlety is Key

When we think of affiliate marketing, the image that often comes to mind is that of pervasive and intrusive banner ads. But in reality, affiliate marketing, when done correctly, can be subtle, classy, and incredibly lucrative. Here’s how some masters in the field leverage it to their advantage, with concrete examples from affiliate sites.

Darren Rowse of ProBlogger

Darren Rowse, the man behind ProBlogger, is an expert in blog monetization, and affiliate marketing is one of his many strengths.


His approach:

  • Authentic Recommendations: Darren only features products or services that he has personally used and found valuable.
  • Guides and Tutorials: He creates detailed articles on how to use certain tools or services, naturally incorporating affiliate links.
  • Affiliate site used: ShareASale,, where he finds relevant partners for his audience.

Michelle Schroeder-Gardner of Making Sense of Cents

Michelle is particularly known for her phenomenal success with affiliate marketing. She regularly earns over $50,000 a month just from affiliate marketing.

Her approach:

  • Personal Testimonies: She shares stories about products or services that have positively impacted her life.
  • Dedicated Course: Michelle even created a course, Making Sense of Affiliate Marketing, to teach her strategies.
  • Affiliate site used: Bluehost for web hosting recommendations, and she also uses the Amazon affiliate program for various products.

Pat Flynn, once again!

Yes, Pat Flynn is everywhere when it comes to monetizing a blog. His transparent “Income Report” often shows impressive revenues from affiliate marketing.


His technique:

  • Dedicated Pages: On Smart Passive Income, Pat has “resource” pages where he lists and recommends tools, with affiliate links.
  • Transparency: Pat is always very clear about using affiliate links, reinforcing his readers’ trust.
  • Affiliate Sites Used: He recommends tools like ConvertKit and LeadPages and uses platforms like CJ Affiliate to manage his affiliations.


Tips for successful affiliate marketing:

  • Choose Carefully: Only recommend what you genuinely like. Your credibility is at stake.
  • Discretion: Affiliate links should naturally integrate into your content. Don’t force it on your readers.
  • Transparency: Even though affiliations are “hidden,” it’s good practice to notify your readers with a small note for ethical reasons.

The secret to successful affiliations lies in the blend of relevance, transparency, and subtlety. Done right, it can turn a passion blog into a thriving business.

The digital world is a vast and tumultuous ocean, where rising stars mingle with those struggling to find their place.

Yet, beyond passion and talent, it’s strategic armament that often differentiates a meteoric success from obscurity. Online success transcends the mere ability to write captivating articles.

It’s the harmony between content quality, a sharp strategy, and the wise use of effective tools that paves the way to the top. By embracing these tips and incorporating them into your arsenal, the peak isn’t just a distant dream but a reachable destination.

With determination, perseverance, and the right tools, your dream of online financial prosperity is not only achievable but just steps away from becoming your reality.

Embark on this journey with boldness and confidence, for the blogging world needs unique voices like yours.


Daily dose of inspiration: Monetization, Affiliation & Passive Income.

Share this article