Let’s not fall into the trap of clichés: A lesson from the world of advertising
The challenge of the new world of advertising.
To illustrate the topic, imagine a world where every ad is just an endless sequence of clichés. Even legendary companies like Audi, once known for their creativity, seem to have succumbed to this tedious trend. This is the new challenge in the world of advertising and marketing.
From slogans to empty words.
For example, let’s take the case of Audi and its partnership with singer Jorja Smith. ‘Life is a work in progress,’ she states, wandering through the deserted streets of London, seemingly profound, yet at the same time a worn-out refrain. Isn’t it the same tiresome message we’ve heard a million times?
Social media: Curse or opportunity?
In our connected universe, many seem convinced that success is measured through mentions on social media. It’s as if the ultimate goal of content creation is to generate ‘likes’ and ‘shares’, rather than to provide quality content. Why do renowned brands feel the need to conform to this model?
Aesthetics should not take precedence over content.
Despite these clichés, it’s undeniable that some advertisements are technically well-executed. This is the case for the Audi advertisement: it’s aesthetically pleasing. But that’s not enough. Substance must take precedence over style. Beautiful clichés will never replace authentic and original content.
Conclusion: Be creative, avoid clichés.
As a website creator and digital marketing expert, I face these challenges every day. But I firmly believe that creativity and innovation are the keys to avoid falling into the trap of clichés. We must always strive to create original content that tells a unique story.
Authenticity is the key. Let’s be bold. Innovate. Create something new. This is how we can truly make a difference and make our users happy. After all, that’s what they deserve, isn’t it?