The essential trends in real estate marketing in 2024

Discover the real estate marketing trends of 2024 that are revolutionizing the industry. Stay updated with the innovations that define the current real estate landscape. #RealEstate2024 #MarketingTrends.

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The essential trends in real estate marketing in 2024

les tendances marketing immobilier 2024

The essential trends in real estate marketing in 2024

The real estate sector is always buzzing, and 2024 is no exception. Let’s dive into the real estate marketing trends that are shaping the face of the industry this year.

Which trends are dominating real estate marketing in 2024?

From virtual tours to collaborations with local influencers, discover what’s shaking up and stirring the real estate industry in 2024.

Augmented reality is transforming home tours.

The year 2024 marks a decisive turning point in how real estate tours are conducted, thanks to the advent of augmented reality (AR). It’s no longer just a trend but an essential feature that allows for an enhanced and hyper-personalized customer experience. Let’s take a closer look at this revolutionary innovation and how it’s being implemented by industry giants.

Zillow: Pioneer in AR Tours

Zillow quickly positioned itself as a leader in adopting AR. By enabling clients to view homes and apartments from the comfort of their own homes, the company offers an unprecedented user experience. Buyers can not only visualize a space but also customize furniture and colors, giving a clear vision of what their future home might look like.

Here’s an example:

Redfin: Making the Dream Accessible

Not far behind, Redfin is another major player that has harnessed the advantages of AR. Redfin offers 3D tours, allowing clients to take a ‘virtual’ tour of properties they’re interested in. These immersive 3D tours provide a realistic view of spaces, thus helping buyers make informed decisions without having to physically travel.

The Undeniable Benefits of AR

One of the undeniable benefits of AR is the convenience it offers clients, reducing the need for physical visits and thereby saving precious time. Furthermore, it opens up endless possibilities for real estate agents to highlight specific property features, from 3D animations of potential renovations to nighttime visualizations of a lit garden.

Challenges to Overcome

While AR offers incredible opportunities, it also comes with its set of challenges. Creating high-quality AR visualizations requires a significant investment in terms of time and resources. Additionally, it can sometimes give a skewed perception of the space, which can lead to disappointments during physical visits.

The art of collaborating with local micro-influencers.

In 2024, real estate marketing can no longer do without the valuable collaboration with local micro-influencers. These emblematic community figures have managed to forge strong and authentic ties with their followers, thus becoming significant allies for real estate agencies. Let’s see how this trend manifests itself through concrete examples and the benefits that result from it.

Corcoran Group: A Successful Collaboration

The Corcoran Group agency is often cited as a success story in this area. By partnering with local micro-influencers, the agency successfully highlights the specificities of the neighborhoods where they sell properties. These partnerships provide a more personal and authentic view, revealing the little secrets that make a neighborhood unique.

Douglas Elliman: Staging with Style

Another notable initiative is that of the Douglas Elliman agency which collaborates with lifestyle and decor influencers to stage properties for sale. This strategy not only gives a glimpse of a place’s potential but also promotes the property from a trendy and aesthetic angle, thus attracting potential buyers with a keen sense of design.

A Powerful Tool for Authentic Advertising

Collaborating with local micro-influencers provides an authenticity that traditional advertising struggles to achieve. It allows real estate agents to connect with diversified audiences through voices respected and appreciated by the local community.

Mutual Benefits

Beyond the benefits for agencies, these collaborations also offer a platform for influencers to showcase their local expertise, creating a win-win relationship. This dynamic encourages renewed creativity and originality in real estate marketing.

Here are some notable influencers in the real estate sector, known for their expertise and their ability to shape market trends:

  1. Ryan Serhant : Based in New York, Ryan is a real estate agent, an entrepreneur, and a widely followed TV personality across multiple platforms, including YouTube where he shares real estate advice and showcases luxury properties.

  2. Luis D. Ortiz : Also based in New York, Luis is another famous real estate agent who made a name for himself through the TV show “Million Dollar Listing”

  3. Fredrik Eklund : He is another member of the “Million Dollar Listing New York” show and is known for his larger-than-life personality and very dynamic approach to real estate selling.

  4. Josh Altman : Located in Los Angeles, Josh is another star of the “Million Dollar Listing” show and is also a best-selling author.

  5. Graham Stephan : He is a real estate agent and investor who shares advice and insights about real estate on his highly followed YouTube channel.

  6. Kris Krohn : He is a real estate investment coach who also shares a lot of tips and tricks on his YouTube channel.

  7. Chelsea Peitz : She is a real estate marketing expert who regularly shares advice on social media and how real estate agents can use them for success.

  8. The Broke Agent : This is a humorous account that shares the lighter and funnier sides of the real estate industry.

Video storytelling: More than just a marketing tool.

Right now, the real estate marketing sector is undergoing a true revolution with the introduction of video storytelling. More than just a visual presentation, this tool allows for telling a story, weaving an emotional connection between the space and potential buyers even before they’ve set foot on the property.

Sotheby’s International Realty is a prime example. The company has mastered the art of creating videos that don’t just showcase a series of property images, but tell a genuine story, thus painting a living, breathing picture of the potential buyer’s future home.

With this approach, not only do they manage to showcase properties in their most flattering light, but they also establish an emotional connection, providing a romantic, and sometimes even poetic, vision of the properties. Buyers can then picture themselves enjoying their morning coffee on that sunny terrace or reading a good book by the fireplace in the cozy living room they see on screen.

By fostering this connection from the very first viewing, agencies significantly increase their chances of convincing buyers to take the next step and schedule a physical viewing, thus marking the beginning of a potentially fruitful relationship.

Are you ready to embrace the real estate marketing trends of 2024?

With so many groundbreaking trends on the horizon, 2024 is the year to grab the bull by the horns and reinvent your real estate marketing strategies. Don’t be late to the party! #RealEstate2024 #MarketingInnovation.

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